Phase One provides protection investment plan

Phase One has announced a guaranteed trade-in arrangement for customers wishing to upgrade to newer products. Within six months a new product is launched, existing customers can to 90% of the original purchase price of digital backs received and up to 50% by camera bodies and lenses.
Press release:
Helps clients Secure their investment
COPENHAGEN, 29 september 2010-Phase One, a leading provider of medium format digital camera systems, today announced an unprecedented new product investment protection plan.
Effective immediately, Phase One provides customers with security in connection with the purchase of a product of Phase One.Now customers best-in-class investment protection be ensured if they wish to upgrade to future Phase One innovations and new products to be launched in the coming years.
Eligible customers who have purchased their products from an authorized Phase One partner want to upgrade to a new product within a period of six months after the official launch, are guaranteed to receive:
90% of the original purchase price against each new Phase One digital back launched at a higher price within a period of 18 months from the date of original purchase.50% of the original purchase price against each new Phase One camera body launched at a higher price within 24 months from the date of original purchase. 50% of the original purchase price against each new Phase One or Schneider-Kreuznach lens for the Phase One 645 camera platform launched at a higher price within 24 months from the date of original purchase.
"Engineering and development is the biggest investment of Phase One," said Henrik O. Håkonsson, CEO and Chairman of Phase One. "And we are eager to reward customers who trust us and invest in our products.As a result of this loyalty & Investment Program, we invite them the benefits of our passion for technical breakthroughs to drive and delivering the best possible products on the market. "
Phase a professional camera equipment is available only through authorized partners worldwide. Phase One for more information, including the performance of the protection scheme for the purchase of a fully configured camera systems, see the partner closest to you:
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