Fotodiox Battery Adapter for Hasselblad for 500EL/500ELM/500ELX/553ELX to Use 6v CR-P2 Battery

This is one of the Pro-series lens mount adapter made with precision and pristine award standard. As all Pro-series adapters, these adapters have been specially crafted to endure professional lenses. No "play" between lens and Camera. With unique styling, the lens mount adapter maintains/enhances professional appearance. This lens mount adapter allows Bronica ETR/ETRS/ETRSI lens to fit on Canon EOS camera body.
Price: $103.87

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Hasselblad Way (Camera Way Books)

Over the past 50 years Hasselblad, a relatively small company, has been producing high quality cameras and accessories. Hasselblad cameras have become the standard by which all other roll-film reflex cameras are judged. The Hasselblad camera system grew out of the ideas of Victor Hasselblad, who after manufacturing military aerial cameras for the Swedish government, turned his mind to the design of an innovative camera that would have a wide range of uses. The key concept with the original camera was that it should be a modular system: a central camera body to which a variety of lenses, film magazines, viewing systems and other accessories could be attached by the user for different photographic needs. Manufacture began in 1949.
The book represents the first systematic and complete treatment of Hasselblad camera equipment from the earliest days to the present. New equipment released by Hasselblad at the end of 1997 as the book was going to press has been included in an addendum.
Much new information is presented with 760 black-and-white and color pictures. All product component numbers, dates of manufacture of the lenses, and Hasselblad literature are listed. Description and photos of rare and unusual items such as prototypes and NASA cameras, add greatly to the interest of the book for Hasselblad enthusiasts.
Price: $39.95

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Fotodiox Pro Adapter, Hasselblad Lens to Zeiss Contax 645 Camera Mount Adapter

This is one of the Pro-series lens mount adapter made with precision and pristine award standard. As all Pro-series adapters, these adapters have been specially crafted to endure professional lenses. No "play" between lens and Camera. With unique styling, the lens mount adapter maintains/enhances professional appearance. This lens mount adapter allows Hasselblad lenses to fit on Zeiss Contax 645 camera body. H-series lens will not fit.
Price: $199.95

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Fotodiox Pro Lens Mount Adapter with Dandelion AF Focus Confirmation Chip - Hasselblad Lens to Canon EOS adapter, for Canon EOS 1d,1ds,Mark II, III, IV, 5D, MarK II, 7D, 10D, 20D, 30D, 40D, 50D, 60D, Digital Rebel xt, xti, xs, xsi, t1i, t2i, 300D, 350D, 400D, 450D, 500D, 550D, 1000D

This is one of the Pro-series lens mount adapter made with precision and pristine award standard. As all Pro-series adapters, these adapters have been specially crafted to endure professional lenses. No "play" between lens and Camera. With unique styling, the lens mount adapter maintains/enhances professional appearance. This lens mount adapter allows Bronica ETR/ETRS/ETRSI lens to fit on Canon EOS camera body.
Price: $299.95

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1984 Jerry Hall Hasselblad 2000 FC/M Camera Photo Print Ad

An original vintage magazine ad print from the year published. Print ads make unique gift items that can be framed as artwork. Shipped flat un-framed in plastic sleeve with backing board.
Price: $12.99
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Hasselblad System Compendium

Over the past 50 years Hasselblad, a relatively small company, has been producing high quality cameras and accessories. Hasselblad cameras have become the standard by which all other roll-film reflex cameras are judged. The Hasselblad camera system grew out of the ideas of Victor Hasselblad, who after manufacturing military aerial cameras for the Swedish government, turned his mind to the design of an innovative camera that would have a wide range of uses. The key concept with the original camera was that it should be a modular system: a central camera body to which a variety of lenses, film magazines, viewing systems and other accessories could be attached by the user for different photographic needs. Manufacture began in 1949.
The book represents the first systematic and complete treatment of Hasselblad camera equipment from the earliest days to the present. New equipment released by Hasselblad at the end of 1997 as the book was going to press has been included in an addendum.
Much new information is presented with 760 black-and-white and color pictures. All product component numbers, dates of manufacture of the lenses, and Hasselblad literature are listed. Description and photos of rare and unusual items such as prototypes and NASA cameras, add greatly to the interest of the book for Hasselblad enthusiasts.

Price: $49.95

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Fotodiox Pro Adapter, Hasselblad Lens to Canon EOS Camera Mount Adapter -- for Canon EOS 1d,1ds,Mark II, III, IV, 5D, MarK II, 7D, 10D, 20D, 30D, 40D, 50D, 60D, Digital Rebel xt, xti, xs, xsi, t1i, t2i, 300D, 350D, 400D, 450D, 500D, 550D, 1000D

This is one of the Pro-series lens mount adapter made with precision and pristine award standard. As all Pro-series adapters, these adapters have been specially crafted to endure professional lenses. No "play" between lens and Camera. With unique styling, the lens mount adapter maintains/enhances professional appearance. This lens mount adapter allows Hasselblad lenses to fit on Canon EOS camera body. H-series lens will not fit.

Price: $199.95

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Fotodiox Camera Rain Coat/Jacket, Rain Cover for Canon, Nikon, Sony, Olympus, Hasselblad, Pentax, Panasonic Cameras/Camcorder.

Finally, your medium format and other cameras with retaining lugs can benefit from OP/TECH USA's patented weight reduction system. SUPER PRO STRAP(TM)is available in a choice of two clip designs to better fit the different camera models on the market. OP/TECH USA has developed a unique locking slide mechanism which adds extra protection for a secure connection. Once the metal clip is attached to the retaining lug, the plastic locking slide is secured in position behind the metal clip. This prevents the clip from inadvertently opening. The slide must be removed before the clip will open. Another innovative design and only available from OP/TECH USA.

Price: $49.95

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Camera Rain Cover For DSLR / SLR cameras Protects against Rain, Snow, and Dust Fits : Canon, Nikon, Olympus, Sony, Fuji, Pentax and more

The cover has elastic cord & cord locks on both ends. Slip the camera into the back end of the cover and attach the small end of the cover around the lens. Leave the back end open however much you want when you're shooting (the back opens to about a 10" diameter circle when fully open), and close it down when you're not shooting.










Key features: 
 ~ 16" long fits cameras and any lens combo that are up to 13" long (3" is allowed for the back to fully close)
~ Larger sizes up to 35" avalible.
~ Made of a highly durable, ultra lightweight, waterproof material
~ Takes mere seconds to attach or remove.
~ Easy Velcro closure along the bottom which allows handheld or tripod shooting.
~ Compact, flexible, & ultra light - weighs approximately 1.5 oz.
~ The cover fits with an external flash on the camera.
~ TTL flash works thru the cover.
~ Will work with lenses that rotate to focus.
~ Makes a handy sunshade. DSLRs produce images with less "noise" if you keep the camera's sensor cool.

Price: $39.99

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Hasselblad H4D camera and introduces CFV-31-50 back

Photokina 2010: Hasselblad has introduced the H4D-31 medium format camera with a 31Mp sensor. It features the 'True Focus' AF system of the the H4D series and offers an optional CF-lens adapter to mount the company's V-System lenses (also available as part of a kit). The company has also introduced the CFV-50 medium format digital back with a 50Mp sensor. The H4D-31 camera and CFV-50 digital back are available at retail prices of €9,995 and €11,990 respectively. Furthermore, Hasselblad has also updated its Phocus image processing software to version 2.6.

Press Release:

Septemeber 2010: The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital
Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses.
The H4D-31 delivers the same superior image quality that is the hallmark of the Hasselblad name. Thanks, in part, to the combination of its low noise color filters, Hasselblad Natural Color Solution (HNCS), with its single color profile, and exquisite performance of the HC/HCD line of lenses, the H4D-31 provides color accuracy, excellent detail and clarity - everything you'd expect from a Hasselblad camera and more.
Equipped with the same advanced technology as the H4D-40, the H4D-31, features Hasselblad's True Focus, which provides focusing accuracy throughout the image field - even at close range with shallow depth-of-field. Hasselblad's innovative use of yaw rate sensor technology solves the challenge of having to focus and recompose in order to acquire a focus point outside the center area of multi-point AF systems. True Focus ensures that photographers quickly and accurately achieve the desired focus at any point.
Currently shipping, the H4D-31 is available in two configurations, both with the latest version of Hasselblad's Phocus 2.6 software. The first, designed for high end 35mm DSLR photographers comes bundled with an 80mm lens. The other offers a digital medium format solution for V-System users by bundling the H4D-31 with a CF-lens adapter. Both options are priced at 9,995 Euro (+tax).
Press Release:

Septemeber 2010: V-System users now have an additional option for turning their cameras into a powerful digital capture device with the new 50 megapixel CFV-50.
Transitioning from film to digital imaging is easy for V-System users thanks to the introduction of the CFV-50 - a 50 megapixel back with a sensor that is twice the size of the best 35mm full-frame DSLRs on the market today. The CFV-50 marks the third digital solution for the V-System community, building
upon the successful releases of the CFV-16 and the CFV-39.
In order to ensure an almost seamless conversion to digital, the CFV-50 was custom built to match the design and functionality of the V-cameras. Compatible with virtually all existing V-cameras, including the 202FA/203FE/205FCC models, the CFV-50 offers cable-free operation and optimized integration between back, body and lens.
While easy to use, the CFV-50 offers a number of advanced features including Hasselblad's DAC lens correction technology for most of the V-System Carl Zeiss lenses. DAC completely corrects for distortion, lateral chromatic aberration and vignetting in exactly the same way as it does for the H-System lenses. Additionally, the CFV-50 takes advantage of the Hasselblad Natural Color Solution, which uses one generic profile and, therefore, delivers accurate colors straight out of the box. The digital back offers flexibility as well, with square and horizontal format options.
Optimum portability and image storage are critical for the professional photographer. The Hasselblad CFV-50 offers a choice of CF card storage or tethered operation. With these operating and storage options, the photographer is able to select a mode that suits the nature of the work at hand, whether in the studio or on location.
The CFV-50 is available for 11,990 Euro (+tax). For more information and the opportunity to see the back in action, please visit the Hasselblad booth in Hall 2.1, Aisle A, Booth 021.
Press Release:

Septemeber 2010: With the introduction of Phocus version 2.6, Phocus Quick and Phocus Mobile, Hasselblad expands its powerful but easy-to-use software and offers applications to meet the various needs of photographers.
Software is critical to every workflow and, therefore, Hasselblad has developed new tools and applications to provide users with more easy and efficient workflow solutions. Hasselblad also realizes that the working conditions - and needs - of photographers fluctuate. Having a trio of Phocus products, each catering to a different need, offers photographers the flexibility of choice.
Phocus 2.6
The first of these is an update to its powerful, but easy-to-use, Phocus software. Version 2.6 offers improvements that expand the application's capabilities and speed workflow. Available in the fourth quarter of 2010 for Mac and Windows platforms, Phocus 2.6 now offers the following features:
Dust Removal Tool:
The Dust Removal tool is designed to quickly remove pesky dust spots caused by dust particles on the sensor. This new tool can be utilized to clean up images individually or in combination with the Modify tool for batch processing, thereby saving time when retouching images.
Star Rating and Filtering:
Rating of images was previously only available via the IPTC core menu as numbers or via the camera integrated 3-color Instant Approval Level system. Now, in addition to the numerical and color-coded rating system, Phocus 2.6 allows users to rate, sort and filter images via star ratings from 0-5 stars.
The star rating system can be used in any view mode including Thumbnail mode, Viewer mode or when a group of images is selected. Once images are rated, they can be quickly sorted by star rating with the corresponding filter in the thumbnail bar.
Import/Export of Image Adjustments:
If you, like most photographers, have specific sets of image adjustments that you use over and over again, you can share those adjustments with other members of your team or, better yet, take them with you so you have them whether you're on location or using rented equipment. With this photographer is also able to use his or her personal adjustments, keywords, layouts, etc. between different other Phocus workstations. This feature also keeps the latest version of Phocus in alignment with the MyPhocus concept that has previously brought options for importing and exporting keywords as well as user layouts to its many users.
Windows support of TIFF and JPEG files:
Like the Mac version, the Windows version of Phocus 2.6 now supports TIFF and JPEG files. With this additional file support, Phocus can take on a broader role in photographers' workflows.
Windows Support of 3rd Party RAW Files:
In response to customer demands and to bring the Windows version of Phocus in line with the Mac version, Hasselblad is currently developing a solution for 3rd party RAW file support for Windows users.
Phocus 2.6 will be demonstrated at the Hasselblad booth during Photokina and will be available for free download from www.hasselblad.com during the fourth quarter of 2010.

Phocus Mobile:
In keeping with the latest technology, Hasselblad has developed a mobile version of Phocus. Available for the iPhone, iPad and iPod Touch, Phocus Mobile offers the option of connecting wirelessly to a computer running Phocus 2.6 and allow users to remotely browse, zoom and rate images - perfect for working with clients in the studio since each person can view images on an electronic device rather than gathering around a single computer.
Phocus Mobile also allows users to remotely operate and trigger a tethered camera, providing control of exposure mode, f/stop, shutter speed, ISO, metering mode and other important capture information, all presented on a virtual camera display. Remote controlling the camera is particularly useful when the camera is located in a difficult-to-access position.
Phocus Mobile is expected to be available for free download at the Apple App store in the fourth quarter of 2010. Meanwhile, visit the Hasselblad booth for a live demonstration.
With these multiple iterations of Phocus, Hasselblad now has a software application to truly meet the various needs of photographers.
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Hasselblad Announces HC 120 mm macro-II and HC-50 mm-II

Photokina 2010: Hasselblad Announces upgrade version of the 120 mm macro and 50 mm HC series medium format lenses. The HC-macro 120-II and HC 50 mm-II are optimized for higher resolution shoot and produce better close range performance. The company will also release a firmware upgrade for the H4D series medium format cameras later in the year in which a number of additional features in response to customer feedback.

Press release:

Septemeber 2010: Launched in September 2009, the H4D system is not only a new line of cameras, but the new-of-the-art technology introduced in the world of photography with its unique characteristics of True focus and absolute position lock.Access to the famous family of HC/HCD lens it is no wonder that the H4D as has been well received. the H4D camera line now offers several different models, including the H4D-40, which was designed to meet the needs of 35 mm DSLR users who want to add to their medium format creative tools.The remaining H4D series includes models with 50 and 60 megapixel sensors, as well as the Hasselblad H4D unique multi-shot-50MS.
Always striving to deliver the best camera system in the world to photographers, Hasselblad HC introduces two new lenses, the strengthening of the lens family of H-system with the new HC 50 mm-II and the HC 120 mm macro-II. both lenses have a new optical design provides significantly improved
performance. The new lenses are now available.
HC 50 mm-II
The HC 50-II, with its moderate wide 35 mm-equivalent focal distance from 31.4 mm, is a versatile, allpurpose lens that can be used for many different applications.The updated optical design provides a higher resolution and more even achievements in the field of the image.Close to performance has also
for higher performance while maintaining the minimum object-to-screen distance of 0.6 m has improved. the lens has 11 elements in 7 groups, a mechanism and a wide aperture range of f/3.5-f/32.
HC 120 mm macro-II
The HC 120-II macro lens is also a very versatile lens, combine excellent macro recording capabilities (0.39 m minimum object-to-screen and a maximum image scale of 1: 1), together with its slightly longer focal distance, making it ideal for the product and portrait photography (35 mm equivalent focal distance from 73.5 mm).Thanks to the updated optical design provides the lens a number of improvements including the higher resolution and better close. performance and, more importantly, especially for macro work-the new lens offers enhanced color correction, with cleaner out of focus areas free of colour cast. the front lens focus uses 9 element in 9 groups, with an aperture range of f/4-f/45 that, when closed, offers excellent depth-of-field.
In addition to the introduction of the two new lenses Hasselblad quickly give a free firmware update for the H4D system cameras as a result of the customer feedback and requests.
New extensions of the H4D functionality

Electronic level:
With this new feature is a 3-dimensional virtual level is shown on the back LCD provide users with a guide to the camera in both horizontally (landscape) and vertical (portrait) positions with two different graphical interfaces that change automatically depending on the orientation of the camera easy to close. Direct feedback on the field is also present in the viewfinder. all this is done through the H4D precision GIERING rate sensors using the factory calibrated mode or a user calibrated setting. HTS 1.5 tilt and shift converter users get a clear and precise point of departure for the composing of rolling over photography.
An example in bound mode:
When shooting in bound mode, users can select the preview appears on the camera the back LCD for remote viewing directly on the camera.
To display information:
With a simple push of a button, relevant camera information is at the rear LCD. a new graphical user interface (GUI) gives priority to the settings such as aperture, shutter speed, ISO and the number of remaining frames with any other available information as well.
GIL support for h4d-60:
The firmware update adds full support for the Hasselblad Global Image State GPS device to the h4d-60. with this new feature, the GIL now supported on all H3D/H2D/H4D camera.
The firmware update, to be released by the end of this year can be downloaded from free: www.hasselblad.com.
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